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The classic denim shank button is a little jewel hidden away on a jean.

It’s attached with a nail tack. And is a great way to permanently fix the button to a jean -— which was useful, especially if you were seeking your fortune in the hills of California.

But this strength is now its weakness because it’s a major barrier to a jean being recycled.

That wasn’t much of a concern in the late 1800s but times have changed.

Our first attempt at a detachable jean button wasn’t great. Sure, it worked but it didn’t look or feel right, not for a great jean. And denim is all about details, right?

Rather than go forward, we started looking back. After all, the button is over 5,000 years old and not much has come along in all that time to better it.

So it was no surprise to discover detachable buttons are not a new idea at all.

In fact, they’re over 150 years old.

And they are amazing.

They’re known as Bachelor Buttons — designed for unmarried men of the day to fix their waist overalls without the need of needle and thread.

Over 30 patents were granted after the 1850s for this type of button.

And we're bringing one back.

Our faithfully recreated Pilcher’s Automatic Bachelor Button will be made from steel. It can be removed, re-used or recycled infinitely without losing any of its properties.

(And we’ll waive exclusivity on this button because we want everyone to use it.)

Pilcher's Automatic Bachelor Button (circa. 1904)

It's worth adding, even if a jean manages to get to a recycling facility it's only the front and back of the leg area which gets cut away and recycled.

Up to 40% of the jean gets sent to landfill or incineration.

Why? The jean has to be taken apart and sorted manually to ensure the recycling process is not contaminated.

That means all the parts of the jean with rivets, leather and labels will not be recycled.

Even the parts of the jean which have thread, such as the inner and outer seams, will not be recycled. Because the operator needs to be 100% sure the thread is not polyester.

That's why the MTTR jean has clear labelling on the pocket bag, highlighting the composition of all materials.

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