A small note but big thanks.

It’s taken over 2 years to get here. And I’ve learned you don’t start a denim brand unless you’re serious.

The skill, time and machinery needed to make one of the best jeans on, and for the planet, is enough to put anyone off.

It’s only been possible with the vision, support and belief of Jim, Rosey and Ethan of Studio Sutherl&. And especially Mohsin and Sadia of Endrime Studio.

Together, we haven’t created just another jean — that’s the last thing the world needs.

We’ve created a platform for a story.

A story about the need to slow down; the need to think before we make (and buy); and the need to see ourselves as a part of nature, not apart from it.

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My eternal thanks also to Lindsay Camp, Becky Sutherland, John Ross, Dan Burgess, Max + Mark Shayler, Mr G, Orsola de Castro, Fenton Smith, Ian O'Keeffe, Jonny McGilloway, Michael C Place, Luke Tonge, Chris Ashworth and Duncan Eldridge.

As well as Will. Full-time builder. Part-time denim model.

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On the 150th anniversary of the blue jean we’re honoured to be the first brand to be using a new regenerated denim called Bonsai, made from 100% recycled PIW cotton. Our thanks to Pierette Scavuzzo, Design Director at Cone Denim for her support.

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And thanks to you for taking a look at MTTR. If you like what you've seen, I'd really appreciate you telling a friend.

Bob :)