I’ve called the first jean our M1 jean (as it’s the first jean designed by Mohsin).

But I’m already onto the next MTTR jean, which I believe will be a big part of denim’s future.

It’s a zero waste pattern jean, with concept and design by our friend, Mohsin Sajid. 

It’s nothing short of a work of art.

And like all the best art, it makes you think real hard.
 
Here’s why:

• 80% of a garment’s climate impact (CO2) is generated by the fabric.
 

• It’s estimated the fashion industry produces approximately 400 billion square metres of textile every year.
 

• An average of 15-25% of a piece of fabric is wasted on the cutting room floor and the vast majority of this is not recycled or reused. Instead, it ends up incinerated or in our landfills.
 

• That’s around 100 billion square metres of fabric which becomes waste straight away, every year. That’s enough fabric to cover 14 million football pitches.

Watch this space.